Flowers Battersea: Privacy Policy Overview

Introduction

Flowers Battersea is committed to safeguarding your personal data and respecting your privacy in line with the UK General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, use, retain, and protect your personal data when you place an order with Flowers Battersea, whether you are located in Battersea or surrounding districts. Please read this policy carefully to understand our data practices and your rights.

Scope of This Policy

This Privacy Policy applies to all customers who place orders with Flowers Battersea from Battersea and neighboring districts. It covers all interactions related to ordering flowers and associated services, whether orders are made in person, by phone, or through our online platforms.

What Personal Data We Collect

We collect only the personal data necessary to process your order efficiently and provide high-quality service. The data we collect can include:

  • Contact Information: Your name, address, delivery address (if different), and contact details such as phone number.
  • Order Details: Information about your chosen flowers, messages for bouquet cards, delivery instructions, and special requests.
  • Payment Information: Transaction details necessary to process your payment. (Note: Payment card data is processed securely by our payment processors; Flowers Battersea does not store full card details.)
  • Correspondence: Communications between you and Flowers Battersea, including emails, order confirmations, and feedback.
  • Website Usage Data: If you order via our website, we may collect information about how you use our service, such as IP addresses, pages viewed, browser type, and device identifiers.

Lawful Basis for Processing Personal Data

We process your personal data under the following lawful bases, as defined by GDPR:

  • Contractual Necessity: Most of the data we collect is to fulfil the contract between you and Flowers Battersea when you place an order.
  • Legitimate Interests: We may process certain data to improve our services, prevent fraud, or handle customer queries and feedback, provided such processing does not override your rights and freedoms.
  • Legal Obligations: We may be obliged to retain certain data to comply with laws and regulations, for example, those relating to accounting and taxation.
  • Consent: For any marketing communications to which you subscribe, we will ask for your explicit consent. You may withdraw your consent at any time.

How We Use Your Data

Flowers Battersea uses your personal data for the following purposes:

  • Processing and fulfilling your flower orders, including arranging delivery and handling payment.
  • Communicating with you regarding your order status, changes, or customer support inquiries.
  • Personalizing your experience and responding to your preferences or special requests.
  • Complying with legal obligations, such as record-keeping or dispute resolution.
  • With your consent, sending you updates, promotions, or information about our products and services.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. Typically, order and transaction information is retained for six years from the end of our relationship for regulatory compliance and record-keeping. Correspondence or marketing consents are retained for the period necessary for those specific purposes, or until you revoke your consent.

Data Processors and Sharing of Data

We do not sell your personal information to third parties. However, your data may be shared with trusted third-party processors when necessary to provide our services. This includes:

  • Payment Providers: To securely process your payment transactions.
  • IT and Web Hosting Providers: For the secure storage and processing of your data on our ordering systems and website.
  • Delivery Partners: Where required to complete your flower delivery.
  • Legal or Regulatory Authorities: When required under law or for legal proceedings.

All processors are contractually required to handle your data in accordance with GDPR, and we work only with parties who implement appropriate technical and organisational security measures.

How We Protect Your Data

Data security is a top priority at Flowers Battersea. We use physical, electronic, and procedural safeguards to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include secure servers, encrypted communications where applicable, limited access permissions, and regular staff training.

Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request corrections to inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten"): Request the deletion of your data, subject to legal or contractual constraints.
  • Right to Restrict Processing: Ask us to limit the processing of your data under certain circumstances.
  • Right to Data Portability: Request the transfer of your data to another service provider.
  • Right to Object: Object to certain types of processing, such as direct marketing.
  • Right to Withdraw Consent: Withdraw any consent you have given at any time.
  • Right to Complain: Lodge a complaint with the Information Commissioner’s Office (ICO) should you feel we're not complying with data protection requirements.

To exercise any of these rights, please contact us using the details provided in your order confirmation or on our website. We will respond to your request in line with statutory requirements.

Policy Updates

Flowers Battersea may update this Privacy Policy to reflect changes in legal obligations, our services, or the manner in which we handle your data. Any significant updates will be communicated to you when necessary. We encourage you to review this policy each time you place an order.

Contact and Further Information

If you have questions or concerns about this Privacy Policy or your data protection rights as a customer of Flowers Battersea, please get in touch with us using the contact information provided alongside your order or on our official website. We are committed to addressing your queries promptly and transparently.